Survey reveals Apple Watch most popular brand among upper income teens in US

Survey reveals Apple Watch most popular brand among upper income teens in US



Piper Sandler has recently revealed a survey that shows the Apple Watch taking the top spot in popularity in the US and among teens.

In the span of a whole year from 2020 to 2021 fall season, smartwatch ownership among teens rose by 30 percent, and 30 percent of them own an Apple Watch. The Cupertino-based company now owns 86% of teen smartwatch ownership.

Apple now unseats Rolex as the most popular brand in upper-income teens. Teens who intended to buy an Apple Watch rose to 15% from 13% during the spring season.

The survey also revealed that 30% of teens work out with a fitness app, with half of them using an iOS app. AirPods claim a dominating 67 percent ownership among teens. In the same vein, around 87% of teens have an iPhone, and 88% of them will want to get the same brand. 20% of them already own an iPhone 12, and it’s expected that 22% will be getting an iPhone 13 this year.



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